Imagine A World of Hip.
HIP may be a simple, three-letter word, but its etymology has had a profound impact on both pop and underground culture for over a 100 years!
HIP Hop, HIPpie HIPster, all derived from the word HIP.Β Many believe that the origins of HIP date back to the West African Wolof language of the 1900βs.
By the time the 1930s and 40s rolled around, HIP had become common lingo, particularly in the African American-dominated jazz scene. At that point, HIP took on various different meanings; Cool, or up on the latest thing, having knowledge of the latest trends in music, style and fashion.
Imagine a World of Hip
Urban culture apparelο»Ώ and accessories for people, from all walks of life. EasyΒ on the eyes, and feels good on the skin. Our apparel is designed for comfort and style, while inspiring peace, love and cool connections.
Lids collection
World Hip ON INSTAGRAM
